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KUALA LUMPUR: Volkswagen AG (VW), Europe’s largest car manufacturer, will assemble Passat and Polo models at DRB-HICOM Bhd’s plant in Pekan, Pahang.
“The assembly of our Passat and Polo models in Pekan will make Volkswagen cars more price competitive and appealing to Malaysians,” said Volkswagen Group Malaysia managing director Ricky Tay.
When asked on the sales performance of Volkswagen cars in Malaysia, Tay replied, “As at end-August we sold some 3,500 units.”
“Last year, our car sales was 0.2 per cent of the total industry volume. As at June 2011, it had risen to 1.4 per cent,” he said. “Our long-term goal is to capture 10 per cent of Malaysia’s car market.”
Also present were Volkswagen Group head of commercial operations China/Asean Soh Wei Ming and Volkswagen senior vice-president of group manufacturing overseas Dr Christof Spathelf.
VW is the original and biggest-selling marque of the Volkswagen Group. Today, the group also owns the Audi, Bentley, Bugatti, Lamborghini, Porche, Seat and ?koda marques and the truck manufacturer Scania.
Apart from prime-time television commercials, VW seeks to win the hearts of Malaysians by organising its first edition of The Volkswagen. Das Auto. series.
Held at the Bukit Jalil Stadium carpark area, Tay said this is the largest motor show by a single
manufacturer in Malaysia.
VW’s new Beetle, Golf and Passat Variant station wagons, Passat Sedan, Polo Sedan, Amarok pick-up truck, CrossTouran, Pheaton luxury Sedan and Scirocco R are being paraded and displayed amid flashing lights and disco music.
The show promises an interactive and fun experience for car enthusiasts. It is open to the public on Saturday and Sunday from 10am to 10pm. Admission is free.
“This show is the first of our series to be held every year. It will give the audience a better insight into why VW appeals to drivers in more than 150 countries,” said Tay.
Source: Business Times
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